General Mills x Marvel
A cross-branded social campaign merging iconic cereal brands with Marvel’s cinematic universe. Comprised of five social-first assets spotlighting limited-edition boxes tied to the Fantastic Four and Thunderbolts films.
Company:
General Mills x Marvel
Role:
Executive Producer
Date:
Jun 2025
Focus:
Production
Led production from brief to delivery- balancing timelines, budgets, and all communications to bridge creative & client priorities.
As Executive Producer, I managed the full scope of production for this high-visibility brand partnership between General Mills and Marvel. I served as the connective thread between key partners, director, and client, overseeing logistics and execution across five dynamic social spots. The campaign quickly gained traction, with each reel earning over 1 million views in the first 24 hours - merging fandom with cultural storytelling and cinema with cereal.
