Extra
An archive of foundational work spanning branded content, commercial campaigns, and creative direction across a wide range of clients and categories.
Company:
Various
Role:
Creative Director
Date:
Jan 2016
Focus:
Creative, Strategy, Production
Directed creative across an array of formats - leading concept development, brand strategy, and execution from brief to delivery.
With almost a decade as a Creative Director, I've led a wide-ranging portfolio of advertising and branded content projects—developing narrative strategy, directing cross-format execution, and bringing clarity to brand storytelling across industries. This collection spans everything from broadcast spots to platform-native content, each one helping brands translate their voice into high-impact creative. Many of these projects became the proving ground for my creative leadership - sharpening my instincts, expanding my range, and setting the tone for the culture-forward campaigns I lead today.
