Sweater
Helped launch an investing app through a content-first strategy - humanizing venture capital with founder focused creative built to inform, connect, and spark community.
Company:
Sweater
Role:
Creative Director, Content
Date:
Sep 2021
Focus:
Creative, Social, Production
Directed creative across launch activations and social campaigns - turning complex financial ideas into human centered storytelling.
As Creative Director, I partnered with Sweater to help shape the creative voice behind their app launch — collaborating on three key campaigns, that included directing 7 in-app education videos, 2 social series, and crafting an overarching creative strategy rooted in clarity, relatability, and trust. By centering real voices and simplifying complex financial topics, we invited audiences into the world of startup investing through content that was transparent, founder-focused, and built to grow community from day one.
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