GUCCI
Executed a multi-day production to launch GUCCI's global holiday social campaign, delivering over 20 assets that merged luxury storytelling with surreal, seasonal imagination.
Company:
GUCCI
Role:
Executive Producer
Date:
Dec 2024
Focus:
Production
Drove end to end production, from building schedules, managing budgets, and ensuring excellence across every campaign deliverable.
As Executive Producer, I oversaw the entire production lifecycle of Gucci’s global holiday social campaign - managing timelines, collaborating on creative, coordinating cross-functional teams, and ensuring flawless delivery across over 20 cinematic assets. The campaign achieved wide-scale cultural impact, with each piece garnering over 20 million views and contributing to a standout seasonal moment for the brand.
